One of the best sessions at American Marketing Association's Higher Ed Symposium was given by Allison Maloney of Siena College (http://www.siena.edu/) and Brad Ward of Blue Fuego (http://bluefuego.com/). Called the 'Science of Higher Ed Facebook Pages' and it covered some key rules for getting to real engagement on Facebook. Here is my summary of this session:

Goal = Engagement.

Measuring engagement By Month:

Likes + Comments / # of Fans = Average Engagement.

Targets
1% Makes you a "Rock Star" for Ave Engagement.
1 per 100 fans engaged acitve and caring.

Posting ratio: 50:25:25
%50 Informational posts
%25 Conversation on Brand
%25 Non Branded Posts

Based on a max of 8 to 12 posts per month.

Photo rule: Post single photos instead of gallery's and let people engage.

Posting Rule: Always post from Facebook and not thrid party tools or API's

Edge Rank: the most important algorerithm your have never heard of.

http://econsultancy.com/us/blog/7885-edgerank-the-most-important-algorithm-yo... 

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Hey #AMAHigherEd folks... Did I get these right? What did miss?